Build It - Test It - Try It - Learn - Iterate
"A prototype is worth a thousand meetings"
Watch the GE 1st Build Story.
For Product Businesses
Do you produce a product? Bringing abstract ideas to life is the most important benefit of 3D printing. Rapid prototyping is so "old school"...how about on-demand prototyping with turn around in hours or overnight.
Any CAD package can output a .STL file...which is all a MakerBot 3D printer needs.
Here are some articles for creating 3D prints from SOLIDWORKS (r) models.